Copy writing
Whether for an article, newsletter, press release, company campaign, or product review, concise and effective copywriting is a critical component of success. I have two decades of experience writing and editing for a wide range of audiences on behalf of companies and non-profits alike. For recent examples, visit Aqua ViTea and Community Heart & Soul.
Editing
“The writer who breeds more words than he needs, is making a chore for the reader who reads.” – Dr. Seuss
Editing requires both subtlety and vigilance. I can pick out the critical points from a jumble of ideas, streamline them into shape, and help your ideas shine. I particularly enjoy topics related to whole living, adventure, travel, climate science and the environment, education, history, health, yoga, raising kids, and creative pursuits of every stripe.
Blogging
In a time when search engine results drive and shape business, blogs have become a cornerstone of communications success. I provide sharp, performance-driven blog content on a contractual basis, with a preference for sites that allow room for creative license. I was a regular contributor at Parent Co. (now mother.ly) and write for publications such as Popular Mechanics, Vermont Sports, and the Vermont Energy Investment Corp (VEIC) among others.
Social media
Just like any mode of communication, social media can either generate a lot of noise or it can offer an unobstructed view into the organic, evolving guts of what people do and why they do it. I prefer the latter kind and can help you figure out how to craft social campaigns that reflect your particular brand fingerprint – while enjoying yourself in the process.