Published Articles
How Volkswagen navigated the highs and lows of brand reputation, from "Dieselgate" to “The Fun Theory.”
How audience members grow from “indifferent dawdlers” to “zealous nuts” about your brand like Ben & Jerry's, Burt's Bees, and SoulCycle.
My nascent mommy fears didn’t originate the day my first child was born. Their echoes thread through ancient cradle songs in every language dating back 4,000 years.
How does language change from generation to generation, and how should your brand's messaging adapt as a result?
I first published this in 2016, a month before Trump was elected the first time. His politics of panic, exploitation, and fear mongering are now a part of our every day.
A scientist, a designer, and an olfactory artist have teamed up to resurrect the smell of extinct flowers.
Some people get outside for fun. Others do it out of necessity. I feel a special kinship with those who show flickers of this always-burning furnace in their movements and deeds. Larry is one of them.
BOOKS

The TREE READERS
I've written a middle-grade environmental fantasy adventure novel about coming of age in a climate of cultural violence heightened by natural disaster.
Generations ago in Xyladlam, a devastating flood all but destroyed an intelligent race of trees – the Xylon. The trees supported the livelihood of a diminutive tribe of elves called Swephens. Weakened and distraught, the tribe fractured into two enemy factions competing for limited resources.
Now, another flood has hit, inundating the settlements along the River. Two Youngens from rival factions are thrust together when one instinctively saves the life of the other, not realizing his tribal affinity. Now they have to decide whether to remain enemies or betray their families and help each other stay alive.
The book addresses the need for ecological and emotional sustainability, underscoring to the increasing fragility of both. It's a story of connection in spite of all the forces that try to tear us apart.
How brands are shifting from selling to helping strategies, building trust through transparency, shared values, and genuine connections with…you!